User experience (UX) is the journey of the user, and the over all experience of the user on a website.
The satisfaction of the user, the ease of use, and the actions made on the page are all influential over the user experience. Using strategy and design, the user experience can be optimized for successful outcomes for the user and website managers. The overall success of the user experience is dependent upon the quality and compatibility of many variables, which can take a lot of testing to get desirable results.
The outcome of good UX has the user and the website managers both satisfied with the interaction between the user and the website. The user should feel satisfied for visiting the website, and the website managers should be happy with the actions taken by the user.
User satisfaction is often forgotten, but the viewer has always been the primary reason for the website to even exist. The user is the whole point. The rise of user experience being taken more seriously in web design is an important signal that user satisfaction is indicative of success online.
Mobile and device sizes
A common cause of unsatisfied users is a lock of accessibility to mobile devices. A website designed for desktop computers is hard to interact with on a mobile device, and feels frustrating to use. Responsive web design allows the website to fit any screen size and remain aesthetically and interactively accessible. Mobile visitors make up a large portion of online traffic, and need to be seen as an essential target audience.
Text within images is not readable to a screen reader, and will not be identified by a visually impaired user. Making sure text is configured as text ensures the info is accessible to everyone. By marking images with alt and title tags, and providing title tags within links, we can assist accessibility for users with disabilities and increase the user experience. There are many other tactics to ensuring a website is accessible to all audiences.
Usefulness of content
Having useful and enjoyable content has many big benefits. Engaging content is entertaining, and will keep the attention of visitors longer. Users are more likely to return to a useful resource, and act on a call to action. Useful content can create brand allegiance, and inspire social sharing. We believe creating useful content is the single most beneficial action for a website.
Relevance of links
Having relevant links in the content is how the user navigates the website. Building a network of links allows you to design actionable paths, and retain user interactions within your site.
Providing relevant links is valuable and appreciated by users. Be sure to use a combination of internal and external links to provide a range of destinations.
Calls to action
After the user has read the primary content of the page, they have to make a choice. They could click a link, go back, or visit another website. The choice is theirs, but their actions can be influenced with calls to action.
Gathering emails for a newsletter, linking to other pages, and offering relevant products are all possible with calls to action. By being selective in the location and type of call to action, user engagement can be increased.
For assistance strategizing your user experience, tell us about your website.