A basic SEO strategy for any website

Here is a basic SEO strategy for any website.

Create target audience profiles

Create target audience profiles to identify your customers likes and needs. Their personality will influence your website’s content strategy.

We suggest making three target audience profiles so that you can understand the similarities and differences of your audience. Target audience research is done first so that the profiles can influence the remaining tasks.

target audience profiles

Research keywords and keyphrases

Extensively research keywords and keyphrases. Identify the keywords your target audience is using in search engines. These keywords should be worked into your content strategy.

Identify keyword opportunities by evaluating the average monthly searches for keywords, and compare that to the average competition rate. Keywords with high search rates and low competition reveal an opportunity to rank well if excellent content is created for that keyword.

Research keywords

Keyword competitor research

Your competitors will influence your SEO strategy. Maybe they have discovered SEO opportunities that you could learn from, or possibly their keywords will show you what words to avoid so that you can find a niche. Examine your competition to reveal insight on what your industry is doing online. Follow the herd where it makes sense, and stand out when you discover a niche.

Build a keyword strategy

Now that you have researched keywords and keyphrases, begin strategizing how these keywords will be used on your website. Select keywords that you will us often to keep your message consistent.

Select keyphrases that your target audience are using when they search, and create incredible content for those keyphrases.

Selecting the right keywords will help your website find a voice, and hopefully that is the same voice as your target audience.

Build a content strategy

During the content strategy, decide which content to improve, which content to remove, and which content to create. Older contents on your website should be reworded with better keywords and a clearer message.

Consistently make new content for your website influenced from your keyword research. Grow your website as a resource one page at a time.

Call to action strategy

With great content, you are giving visitor’s a reason to stay on your website, now give them a reason to act. Building effective calls to action will inspire the target audience to take action.

Decide what you want your visitor’s to do on your website. Maybe you want them to visit a certain page, or make a purchase. Now design a call to action to influence your visitors to act.

Organize URL structure

Evaluate site map and the website’s page structure.

The way website pages are organized influences the SEO. Long URLs nested under parent pages are less likely to be indexed in search engines. Keep URLs short and closer to the website URL.

Rewrite titles for your target audience using keywords

Titles are the most important keyword location on the page. Use keyword rich phrases in the voice of your target audience. Titles are used in search engine results, and are the keyphrases most likely to be linked to the page, so choose titles with care.

Use the schematic structure for titles. H1 for the main title on the page, H2 tags for the next set of titles, and so on with H3, H4, H5…

Write meta descriptions with keywords

Meta descriptions are short web page summaries which provide search engines and searchers with a preview of the page contents. Writing the meta descriptions gives you more control of how your website is presented, otherwise search engines will just grab some text from the page they deem relevant. Write meta descriptions with rich keywords and a clear content strategy.

title, permalink, and meta description

Image titles and alt tags

The image titles and alt tags are another opportunity for strategic keyword placement. A few images should be on each page to bring some excitement to the page and avoid users bouncing, and yes search engines check for them.

image-titles-and-alt-tags

Structured data to highlight information for search engines

Structured data informs search engines of information’s purpose and context. Addresses, reviews, events, books, and products are all examples of structured data.

Search engine friendly permalinks

Permalinks are the short URL addresses that link to a page. Since permalinks are just a few words that identify a page, it is a perfect opportunity to use keywords. Update permalinks with optimized keywords which inform of the contents on the page.

Home page SEO

The home page is the most important page on the website for visitors and SEO. use the home page to show visitors and search engines that you mean business. Make keyword rich content which links to the most important pages on your website.

Pay attention to the page speed and user experience.

Internal links on website

Links inside your website provide search engines with an information hierarchy, and help spread ranking power around your site. Without links, Google will have a difficult understanding your website.

Set up links from keywords to pages with content about that keyword. By providing a network of keywords leading to content, your website shows that it is an informative resource.

External links on other websites

Links from other websites is the best SEO ranking factor. A link is like a vote, so the more links to your site prove that other people find your website informative. Create content that is worth linking, and don’t be afraid to ask for a link.

Page load speed impacts ranking too

A website’s page speed impacts rankings. Slow websites are penalized for poor user experience. A quick loading website that is speedy on phones will be ranked higher on search engines.

Mobile friendly responsive design

Design your website to fit the screen of any device. Websites that aren’t designed to fit phones are penalized in search engine ranking for not being mobile friendly. A responsive design is a better user experience, which raises your ranking.

Test if your website is mobile friendly.

Over half of website visitors are mobile

Use Google’s Tools for websites

Google provides incredible free services for website owners. Tools that measure website analytics, tools that enable you to submit your website pages to be indexed into Google, and other valuable tools for SEO. Setup Google Analytics and Google Webmaster Tools to start.

Submit site map to Google webmaster tools for indexing

Generate and submit a site map using Google Webmaster Tools. This provides Google with an outline of all the pages on your website, which they will use to index those pages for search results.

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